Privacy Policy

Last updated: September 14, 2025

This Privacy Policy describes how Sethu NYC LLC (“we,” “us,” or “our”) collects, uses, and shares information when you visit or make a purchase from www.sethunyc.com (the “Site”).

Information We Collect

  • Order & Account Information: name, email, phone, billing/shipping address, order details, and limited payment information processed via our payment provider.
  • Device & Usage Data: IP address, browser type, pages viewed, time on site, and cookies or similar technologies.
  • Communications: your messages to customer support, marketing sign-ups, and survey responses.

How We Use Information

  • Process, fulfill, and deliver orders; provide customer support.
  • Operate, maintain, and improve the Site and our products.
  • Send service notifications and marketing communications (you can opt out at any time).
  • Detect, prevent, and address fraud, security, or technical issues.
  • Comply with legal obligations.

Sharing of Information

We do not sell your personal information. We may share limited data with trusted service providers (e.g., payment processors, shipping partners, analytics and advertising providers) who perform services on our behalf under appropriate safeguards.

Cookies & Tracking

We use cookies and similar technologies for core site functions, analytics, and advertising personalization. You can control cookies through your browser settings. Disabling cookies may affect site functionality.

Your Rights & Choices

  • You may request access, correction, or deletion of your personal information by emailing info@sethunyc.com.
  • Marketing emails include an unsubscribe link.
  • Residents of certain jurisdictions (e.g., California, EU/EEA) may have additional rights under CCPA/GDPR; we honor those rights as applicable.

Data Security & Retention

We implement reasonable administrative, technical, and physical safeguards. We retain information only as long as necessary for the purposes outlined here or as required by law.

Third-Party Links

The Site may link to third-party websites. We are not responsible for their content or privacy practices.

Children

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children.

Changes to This Policy

We may update this Policy from time to time. Changes will be posted on this page with a new “Last updated” date.

Contact Us

Questions about this Policy or your data? Email info@sethunyc.com.